recommendation-content-based

How Big Data is used in Recommendation Systems to change our lives

How Big Data is used in Recommendation Systems to change our lives

A Recommendation systems have impacted or even redefined our lives in many ways. It works in well-defined, logical phases which are data collection, ratings, and filtering.

Recommendation systems have impacted or even redefined our lives in many ways. One example of this impact is how our online shopping experience is being redefined. As we browse through products, the Recommendation system offer recommendations of products we might be interested in. Regardless of the perspective — business or consumer, Recommendation systems have been immensely beneficial. And big data is the driving force behind Recommendation systems. A typical Recommendation system cannot do its job without sufficient data and big data supplies plenty of user data such as past purchases, browsing history, and feedback for the Recommendation systems to provide relevant and effective recommendations. In a nutshell, even the most advanced Recommenders cannot be effective without big data.

A Recommendation system works in well-defined, logical phases which are data collection, ratings, and filtering. These phases are described below.

Read Also:
Artificial intelligence finds cancer cells more efficiently

Let us assume that a user of Amazon website is browsing books and reading the details. Each time the reader clicks on a link, an event such as an Ajax event could be fired. The event type could vary depending on the technology used. The event then could make an entry into a database which usually is a NoSQL database. The entry is technical in content but in layman’s language could read something like “User A clicked Product Z details once”. That is how user details get captured and stored for future recommendations.

How does the Recommendation system capture the details? If the user has logged in, then the details are extracted either from an http session or from the system cookies.

 



Data Innovation Summit 2017

30
Mar
2017
Data Innovation Summit 2017

30% off with code 7wData

Read Also:
Augmenting versus artificial intelligence at World of Watson

Big Data Innovation Summit London

30
Mar
2017
Big Data Innovation Summit London

$200 off with code DATA200

Read Also:
What Is The Profession Of Data Science Really About Now And In The Future?
Read Also:
Data enrichment records for 200 million people up for sale on the Darknet

Enterprise Data World 2017

2
Apr
2017
Enterprise Data World 2017

$200 off with code 7WDATA

Read Also:
U.S. Chief Data Officer: 'Time is Now' For Technologists to Jump into Public Service

Data Visualisation Summit San Francisco

19
Apr
2017
Data Visualisation Summit San Francisco

$200 off with code DATA200

Read Also:
Bring Your Dark Data into the Light

Chief Analytics Officer Europe

25
Apr
2017
Chief Analytics Officer Europe

15% off with code 7WDCAO17

Read Also:
Augmenting versus artificial intelligence at World of Watson

Leave a Reply

Your email address will not be published. Required fields are marked *