How Artificial Intelligence Is Helping Small Businesses Today

How Artificial Intelligence Is Helping Small Businesses Today

How Artificial Intelligence Is Helping Small Businesses Today

People have been dreaming of ways to hand off their more mundane work to machines for centuries. Advertisers in the 1930s spoke of “labor-saving devices” such as the toaster and electric kettle, and economists began to envision utopias in which machines wouldfree us from laborso we could follow our own creative pursuits.

That’s not as sci-fi as it sounds. Artificial intelligence has already proven effective atautomating repetitive tasks that salespeople, HR specialists, and small business owners used to spend hours each week on.

Artificial intelligence allows people to spend those hours on the more thoughtful and creative aspects of their jobs. A salesperson can use asmart CRMto enter data on her behalf so she has more time to build relationships with customers, and an HR specialist can use smart recruiting software to filter job applicants far more efficiently than he ever could.

For small businesses, these AI apps can supercharge operational processes and workflows, which lets owners spend less time in triage and more time growing their businesses.

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Most artificial intelligence apps are designed with a narrow focus so they can perform some fairly complex tasks. “AI-powered apps can schedule your business meetings, answer common customer requests and notify you that your connecting flight is delayed by 20 minutes when you thought you had five minutes to sprint to the gate,” venture capitalistMichael Yamnitskyoffers as examples in a piece at TechCrunch.

The applications of AI for business go far beyond convenience, too. There are apps that can dynamically adjust marketing campaigns to signals from your audience, and apps that can analyze customer buying behavior.

The goal of that software isn’t to make running a business easier so much as it is to make the business itself better, says Bruce Aylward, CEO of project management software company Psoda. “By using AI in business intelligence or analysis, organizations can reveal opportunities to think differently generating new solutions for business growth,” he writes atDynamic Business.

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In fact, GoDaddy CEOBlake Irvingargues AI will reshape the world’s economy by introducing so much efficiency. In doing so, it will tip the scales in favor of small businesses, which can be more agile and respond quickly to insights and opportunities.

Yamnitski — who is an investor — spotlights theAmysmart assistant app in particular as “totally addictive.” When you get a meeting request, Amy handles the back-and-forth to pin down a time and place, responding and scheduling to all emails as a natural speaker.

Quillis mindblowing. It takes a specific set of data and weaves it into a written document. This makes generating earnings reports, for example, a nearly automatic process. And the app is so smart humans cannot distinguish its writing from that of a person.Forbesis already using Quill to research companies and publish earnings previews.

DataRPMcrunches enterprise-level data to make predictions about a variety of things.


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