Ugh. “Data Monetization” … a term that seems to confuse so many folks (probably thanks to me). When most folks hear the phrase “data monetization”,
In the digital age, data has become its own commodity. Customers are more than familiar with mandatory fields asking for their email, home address, and
Offering handy parenting tips and £200 worth of vouchers, Emma’s Diary may have seemed like the perfect website for new parents to sign up to.
While Facebook and Cambridge Analytica are hogging the spotlight, data brokers that collect your information from hundreds of sources and sell it wholesale are laughing
Open a Russian Matryoshka doll and you will find a smaller doll inside. Ask a large data company such as Acxiom and Oracle where they
If the unfolding Facebook and Cambridge Analytica scandal teaches us anything, it is how little everyday people understand of how the data brokering, adtech and
Trey Stephens is the Director of Audience Monetization at Acxiom, where he specializes in connecting offline with online data and audiences, marketing technology and creating
Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in
While I have talked frequently about the concept of Analytic Profiles, I’ve never written a blog that details how Analytic Profiles work. So let’s create
You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done
In the real world, your personal life is a private space. But in tech, your personal data is a ripe resource for businesses to harvest
Full data enrichment profiles for more than 200 million people have been placed up for sale on the Darknet. The person offering the files claims
