Engaging the Whole Brain: The Art and Science of Big Data in Marketing
In the business world, business analysis is often considered to be the realm of left-brained analysts and the qualitative activities, such as marketing and advertising,
In the business world, business analysis is often considered to be the realm of left-brained analysts and the qualitative activities, such as marketing and advertising,
Within the silos of incumbent financial services, so-called fintech companies are good at picking off one thing only and doing it well. This approach is