Powering Real-Time Customer Experience Through AI, Analytics and Good Data
Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped
Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped
It is a very controversial technology. Some claim that AI is disrupting the workforce and that it will leave millions of people without jobs. There
It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that input, however, people generally retain
Big data analytics is concerned with examining data to uncover correlations, hidden patterns, customer preferences and market trends that can enhance decision-making. People are advancing
In this special guest feature, Gilad Avrashi, CTO & Co-Founder at MDgo, believes that now is the time for the insurance industry to leverage AI
In 2002, Target hired statistician Andrew Pole. His job was to use predictive analytics — a form of statistics that makes predictions by observing data trends
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in
If you’re a fan of shows like Shark Tank, you’re probably familiar with the many product pitches that fail. Many fail because of one key
Customer experience (CX) is the set and sum of perceptions formed through interactions with a brand, product, or service. CX starts with awareness created though
Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another data rich industry that captures
When Ray, an experienced sales person, and a globe trotter, checked into Marriott Hotel in Dubai last month, he was left pleasantly delighted. He had
During the last five years, the evolution of social media and its influence on business has been unprecedented. The bottom line: the customer is no