How to Use Business Intelligence in Sales Acceleration

How to Use Business Intelligence in Sales Acceleration

It’s easy to list off all the reasons that sales acceleration boosts profitability for businesses. What can be forgotten, however, is how much its performance is improved by utilizing business intelligence. Sales acceleration thrives off of accurate business intelligence. In essence, it is the fuel that drives the process. Sales acceleration is a series of mechanisms that work in tandem …

Legacy technology is biggest barrier to digital transformation

Legacy technology is biggest barrier to digital transformation

New research has revealed that legacy technology is the biggest barrier to digital transformation, while leadership and vision are large contributors to failed digital transformation projects   Today, Nimbus Ninety , the UK’s independent research community for disruptive business and technology leaders, have released their latest research into digital transformation in partnership with Ensono , a cloud solutions and Hybrid …

The data science dilemma: Should marketers build

The data science dilemma: Should marketers build, buy, or both?

Data science, artificial intelligence, machine learning and algorithms have become the business buzzwords du jour. And with good reason. Organizations adopting data science-driven automation see up to 10x improvement in business process speed, 72 percent reduction in customer churn, and 40 percent reduction in new customer acquisition costs. It’s the so-called sexiest field of the 21st century as both enabling …

The Virtual Operational Data Store Demystified

The Virtual Operational Data Store Demystified

The Virtual Operational Data Store (VODS) can be appreciated by anyone who needs to get somewhere on time. For example, a commuter benefits from an intelligent application like Waze, to find out where traffic is backed up (say from a major accident) and to suggest alternate routes. Drivers benefit when intelligent transportations coordinate traffic lights in real time, limiting congestion. …

How Cloud Computing is Revolutionizing Healthcare?

How Cloud Computing is Revolutionizing Healthcare?

Image Source Cloud technology is widely adopted by healthcare organizations worldwide. During the past few years, healthcare industries have realized the potential of cloud computing and how it can help them give quality services to patients. The cloud technology has accelerated the way healthcare industry can use or share information across a network. But to think of it, will cloud …

Why Manufacturers Need Process Mining — A New Type Of Big Data Analytics

Why Manufacturers Need Process Mining — A New Type Of Big Data Analytics

Historically, manufacturers have worked with management consultants to improve their IT-driven processes and core operations such as purchasing, logistics, and production. The practice is often lengthy and expensive. They also typically rely heavily on the existing operations teams to collect data and provide context often resulting in significant disruption to the organization and processes being analyzed. Thankfully, a more efficient …

Building a Data Governance Program with Data Modeling

Building a Data Governance Program with Data Modeling

“How do you make Data Governance real where the rubber hits the road?” asked Danny Sandwell, speaking at the Enterprise Data World 2016 Conference. Sandwell, who is Product Marketing Manager for erwin, Inc. said that organizations using data models to aid in the creation of a solid Data Governance Program are better able to meet challenges and take advantage of …

Don’t let big data make your head spin: Building a user-friendly marketing ecosystem

Don’t let big data make your head spin: Building a user-friendly marketing ecosystem

Welcome to today’s marketing data ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed ‘data driven’ decisions; taking the guess work out of everything from media buying to sales and revenue attribution. That said, in reality, it can seem like a daunting array of ever-proliferating information, technologies, and vendors that …

Data Monetization: Making Data Work for You

Data Monetization: Making Data Work for You

Based on my experience, I estimate that between 90 to 95 percent of businesses are failing to derive the expected value or ROI from their business intelligence (BI) investments. It is time to decipher why this may be and how to change these statistics. In today’s data-driven enterprise, most companies know their information could work harder for them, but have …