Hypothesis driven thinking in data science

Hypothesis driven thinking in data science

“In God we trust! All others bring data,” is a popular quote attributed to William Deming, a physicist and a pioneer in quality management. By applying statistical methods from the natural sciences to manufacturing in the first half of the 20 century, he was able to drastically increase the industry’s efficiency. In a way, Deming was one of the predecessors …

How to manage big data in the age of digital

How to manage big data in the age of digital

In today’s digital world, businesses are increasingly focused on a digital-first approach or implementing new initiatives to encourage digital transformation. As a result, both organisations and individuals are forced to get to grips with certain changes. While consumers might be faced with adapting to a new app or a different way of consuming content across a variety of devices, organisations …

4 Perks of Leveraging Big Data in Marketing

4 Perks of Leveraging Big Data in Marketing

The expanding universe of big data brings in more opportunities for ventures to thrive, yet more risks inevitably follow, too. To escape the complexities, some companies decide to ignore the topic, in general, underestimating the importance of data science, big data analysis and business intelligence services for their marketing activities. For good or bad, big data is not a fad …

Why Use Business Intelligence Software to Transform Data

Why Use Business Intelligence Software to Transform Data

Businesses have overflowing data involving their internal processes, prospects, partners, suppliers, competitors, and customers. It’s often difficult to leverage this huge amount of data and translate them to useful information that can generate profits and revenue. A business intelligence software is the key for an enterprise to operate efficiently. Business intelligence tools enable businesses to transform their data into useful …

Self-Service Business Intelligence is Big

Self-Service Business Intelligence is Big, but is it for Everyone?

What intelligence are we seeing lately about the state of Self-Service Business Intelligence (SSBI)? Let’s start with the fact that the numbers are pointing up. According to a recent report published by Research and Markets, the global Self-Service Business Intelligence market will grow from $3.6 billion in 2016 to $7.3 billion by 2021, at a CAGR of 15.2%. Sales organizations …

The Primary Principles of Business-Incident Detection for BI -

The Primary Principles of Business-Incident Detection for BI –

The emergence of business intelligence was supposed to finally enable businesses to truly utilize the massive amounts of data running through their systems. When the field initially began, offering visualizations or basic parameter settings to detect business incidents, the overwhelming feeling was optimistic that from these beginnings — however humble — the BI sector could begin to unlock new truths …

Telecommunications Marketing: From business intelligence to analytics

Telecommunications Marketing: From business intelligence to analytics

The other day, my analytical team at a major telecommunications company and I were presenting an all-new behavioral segmentation to one of our senior executives. Seeing the first slide, the executive jumped out of his seat in excitement and exclaimed, “Some of these insights took me years to uncover after repeated trial and error and hundreds of BI (business intelligence) …

5 Reasons to Use Business Intelligence at Your Call Center

5 Reasons to Use Business Intelligence at Your Call Center

People often speak of business intelligence (BI) in the same breath as “business performance improvement” (BPI) and “informed decision-making.” Both statements are true and entirely applicable to the modern call center. However, business intelligence holds other benefits for your call center or collections agency. We discuss a few of them here, alongside the aforementioned BPI and decision-making. Allow yourself to …

Business Intelligence ROI: 5 Critical Ways to Show BI Value

Business Intelligence ROI: 5 Critical Ways to Show BI Value

Are you constantly having to justify your businesses analytics program to business leaders? Or are you working at a corporation that recognizes the business intelligence ROI that an Analytics program delivers, and is constantly demanding more? For the majority of program managers the former is true and that means continuously promoting analytics to ensure that business users are leveraging the …

Marketing BI Software: Be The Heaven-Sent Solution to Customers

Marketing BI Software: Be The Heaven-Sent Solution to Customers

The business intelligence market is getting more and more attention in the past couple of years as businesses demand more and better access to data analytics tools. In fact, a recent study revealed that  Business Intelligence (BI), analytics and performance management have received more investment from venture capital funding is the SaaS industry than any other market. Apparently, the BI segment …