How to assess your organization’s customer data maturity
Investing in customer data is a top priority for marketing leaders. The 2022 Gartner CMO Spend and Strategy Survey found that marketers who reported using customer data
Investing in customer data is a top priority for marketing leaders. The 2022 Gartner CMO Spend and Strategy Survey found that marketers who reported using customer data
There are plenty of artificial intelligence efforts underway — the global AI adoption rate grew steadily and now is 35%, a four-point increase from the
The Chief Data Officer is a relatively recent addition to the classic C-suite roles. C-level’s in  larger organizations are focused on enterprise-level strategy and asset
Many large enterprises use one form or another of a supply chain application to help manage their supply chains. Supply chain vendors have been touting
CIOs are at the forefront of digital transformation, a position that’s not likely to change. Transformations are never static, although I admit that the word
I was recently thumbing through a new book that I was reading, titled The Quiet Americans by author Scott Anderson, about the origins of the
Enterprise agility – the ability to change direction quickly – is a decisive factor for success in today’s digital world. Rather than being disrupted by
Infosys VP describes the business and technical skill sets required to lead successful digital transformation projects. Systems integrators have moved from working behind the scenes
According to recent research by IDC, the total global spending on Artificial Intelligence(AI) systems will touch US$98 billion by 2023. Nearly 61% of marketers also
We delve into the concept of dataops, which takes its cues from devops and offers CMOs and CIOs a new way of tackling data volumes
Enterprise agility – the ability to change direction quickly – is a decisive factor for success in today’s digital world. Rather than being disrupted by
Big data is rapidly changing the way successful companies are getting in front of their target audience, and smart CMOs are taking advantage of the