How AI has evolved in the marketing industry – and where it’s headed next
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in
We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A
Actually the unlocking of hidden benefits and true potential of the data is an essential task for business. Also, customers` satisfaction appears to be a
A recommendation engine (or system) is an algorithm that analyzes the user behavior to suggest items which they are likely to prefer. A recommendation system
Let’s dive into how each of these recommendation models work! Recommendation Model #1: Collaborative Filtering First, some background: When people hear the words “collaborative filtering,”
Almost everyone loves to spend their leisure time to watch movies with their family and friends. We all have the same experience when we sit
Growing expectation around getting more business value from data in a cost-effective manner is driving change across industries. As organizations collect data of increasing volume
After decades of false starts, artificial intelligence (AI) is already pervasive in our lives. Although invisible to most people, features such as custom search engine
This is an overview of what a recommendation system in retail is and how we implemented it at a grocery chain. These days, recommendation systems
An epic example of model deployment failure is from Netflix Prize Competition. In a short story, it was an open competition. Participants had to build a