Four Ways to Ensure Quality Data
Companies have access to more data today than ever before, but if the quality is questionable, so are any inferences from it. As the old
Companies have access to more data today than ever before, but if the quality is questionable, so are any inferences from it. As the old
Delivering personalized and relevant customer experiences is now the expectation, not the exception. And year over year, these expectations are getting higher. According to our
How are businesses working to reach new levels of sales growth, brand recognition, and customer loyalty? According to new research, they’re focused on boosting customer
If you own or plan to start a business, you’ve probably got advice like “manage your data effectively” and “focus on your customers more” multiple
Actually the unlocking of hidden benefits and true potential of the data is an essential task for business. Also, customers` satisfaction appears to be a
The term customer data management refers to the ways in which businesses keep track of their customer information and survey their customer base to obtain feedback.
Is big data really the ideal solution for marketers? We explore three very real roadblocks to marketers embracing big data and why we feel less
The master data management market has undergone tremendous advancement in the past few years. With the advent of the Internet of Things (IoT) the penetration