Many businesses are just beginning their digital transformation journeys

Many businesses are just beginning their digital transformation journeys

Are CEOs understanding the importance of digital transformation? If digital transformation is a journey, then how many organizations have started it and can we infer how far industries are in their transition to become digital businesses? What are some of the benefits being realized by those that have delivered outcomes from digital transformation? If digital is a strategic priority, are …

3 Essential Ways To Use Data Strategically

3 Essential Ways To Use Data Strategically

While it’s very impressive that today’s technology allows us to gather incredible amounts of data, the reality is much of the data is currently collected before anyone answers: “What do we want to do with this data?” The result: Your organization has a lot of data that isn’t very useful for business. Before rushing to start collecting data, every business …

Where can Machine Learning be Applied to Improve Banking Performance?

Where can Machine Learning be Applied to Improve Banking Performance?

Machine Learning is an application of Artificial Intelligence that allows computers to learn without being explicitly programmed to do so. It’s the product of established statistical theory and more recent developments in computing power. Combined, the Machine Learning algorithms offer businesses the opportunity to transform their operations and the services they provide. These algorithms are categorised as being supervised or …

An SMB's Guide To Getting Started with Big Data

An SMB’s Guide To Getting Started with Big Data

Big Data is the term used to describe a large amount of data gathered from a variety of sources that are dynamic and fast moving. The data that a company like Google or Amazon hold would be considered big data. Previously considered a resource only available to large corporations with expensive technology to hold the information and a large staff …

Four Data Science Imperatives for Customer Success Executives

Four Data Science Imperatives for Customer Success Executives

Business growth depends on ensuring customers recommend, stay and expand their relationship with you. Businesses are implementing customer success management (CSM) programs to help improve their relationship with customers to improve their chances of success. In our Big Data world, Customer Success Management (CSM) programs are now able to leverage large amounts of customer data to help them better understand …

How to Become an Omni-Channel Data-Driven Retailer

How to Become an Omni-Channel Data-Driven Retailer

In today’s digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a …

The Transformation of the Digital Banking CIO

The Transformation of the Digital Banking CIO

As legacy financial institutions strive to provide more digital functionality, the role of the CIO has become more important than ever. Today’s CIO in the banking industry is expected to acquire new skills and assume new responsibilities while fostering internal collaboration and creating a start-up culture. To serve a changing market and respond to new competitors, retail banks and credit …

What Is ETL and ETL Testing?

What Is ETL and ETL Testing?

Extract-Transform-Load (ETL) is a data integration concept that describes how data is transferred or loaded from its source to the data warehouse. While the first iterations of the ETL process are considered to be athing of the past with the rise of Big Data analytics, these iterations, together with data warehouses and the Business Intelligence (BI) that they deliver, have …

Improving marketing ROI with data analytics

Improving marketing ROI with data analytics

Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer …

Paid search analytics: What treasures are hiding in your data?

Paid search analytics: What treasures are hiding in your data?

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because they think, Gee, I sure love number crunching! However, while …