Centralized BI Creates a Competitive Edge for Telcos

Centralized BI Creates a Competitive Edge for Telcos

The telecommunication industry faces many challenges in terms of competition, regulations, technology shifts, constant innovations, and customer demand for new features and services. One of the challenges facing telco companies is the difficulty to gain insights from all the data they generate. Telco enterprises generate huge amounts of data from mobile phone usage, call detail records, network equipment, billing information, …

How Big Data Can Improve B2B Lead Gen

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s shortfalls: Sales complains that “these leads are not what I need; I need buyers with intent,” and marketing responds “Why can’t you just do a better job at closing the leads we send you?” The …

Customer analytics brings your audience into view

Customer analytics brings your audience into view

What happens the first time someone opens an email, lands on your website, or views a display ad? What’s the next step he or she takes? Analytics measure digital and offline experiences that customers have with your brand as they engage with you. This creates a customer journey profile that runs campaigns using foresight instead of hindsight.  Through brilliant data …

Predictive Analytics is the Future of Financial Marketing

Predictive Analytics is the Future of Financial Marketing

Analytics has been at the core of retail bank marketing for decades. But despite the proliferation of data, the ability to effectively leverage insights for a personalized customer experience and enhanced profitability has remained elusive. Given the tremendous advance in analytic tools available and the processing power generated by cloud-based architectures, the banking industry needs to take a major step …

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. Adaptive …

Big data analysis is the future of forex trading

Big data analysis is the future of forex trading

Big data is the future of many forms of technology, including the world of forex. Big data could change the way we trade, the way we make decisions and the way that we reinvest our earnings. In short, it could change our entire way of trading. In this post, we look at why big data is the future of forex …

How to Speak Data under GDPR

How to Speak Data under GDPR

The EU’s General Data Protection Regulation (GDPR) has been getting a lot of air time for a while now. Some marketers may already be clued up on the regulation and what it means for their departments. Others, however, may not even know where to begin. The requirements under GDPR govern how businesses used consumer data and this will have a big impact …

Data is Banking's Most Powerful Competitive Weapon

Data is Banking’s Most Powerful Competitive Weapon

The financial services industry’s most significant competitive advantage is the customer insights that can be extracted from data. The key is using data-driven insights to improve the consumer experience, operational efficiencies, business processes and sales effectiveness. According to Mike Cagney of SoFi, he is going to, “Do to banks with a smart-phone based model what Amazon has done to bookstores and …