The Impact of Poor Data Quality (and How to Fix It)
The dangers of poor data quality can cause significant damage to a business. Poor-quality data can lead to poor customer relations, inaccurate analytics, and bad
The dangers of poor data quality can cause significant damage to a business. Poor-quality data can lead to poor customer relations, inaccurate analytics, and bad
With the National Data Strategy setting out the Government’s desire to create a data-led public sector, as well as an appetite from local authorities to
We’re living in the age of the customer. Thanks to the proliferation of data, customers are more informed than ever before. There’s been a seismic
Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which
The cost of poor data quality is tremendous. Estimated by IBM to be roughly $3 billion a year in the US alone, it costs organizations