AI goes to the movies to identify content you will want to watch

AI goes to the movies to identify content you will want to watch

The digital technology and media and entertainment industries are beginning to come together to solve a common problem—how to extract, unlock, harness and make better use of the massive amounts of video content and data they produce.  Anyone who has ever appeared in or produced a movie, commercial or business video is aware that many times a good portion of …

Can Small Businesses Benefit From Big Data Analytics?

Can Small Businesses Benefit From Big Data Analytics?

What every modern business needs in order to thrive is information. The kind of information that provides you with insight into how your customers think, how to create revenue, and what the best ways to manage your business are, is called big data. You may be asking yourself – can small businesses benefit from big data the same way that …

All the best big data tools and how to use them

All the best big data tools and how to use them

There are thousands of Big Data tools out there. All of them promising to save you time, money and help you uncover never-before-seen business insights. And while all that may be true, navigating this world of possible tools can be tricky when there are so many options. Which one is right for your skill set? Which one is right for …

Data Quality Return on Investment: How It Saves You Money

Data Quality Return on Investment: How It Saves You Money

You know that data quality helps your data analysts perform their jobs better and can smooth the transfer of data across your organization. But data quality is crucial for another reason: It translates directly to cold, hard cash. Here’s how increase your data quality return on investment… When it comes to big data, you may think of expensive storage infrastructure …

Real-Time Fraud Detection: Why Data Quality is Essential

Real-Time Fraud Detection: Why Data Quality is Essential

Which weapons do you store in your fraud-detection arsenal? If data-quality tools aren’t among them, then you’re not doing all you can to catch and disrupt fraudulent transactions.  Here’s why data quality is essential for fraud detection. Data quality – which means the art and science of identifying and fixing inaccurate, missing or misleading information within a body of information …

Managing data by business objectives

Managing data by business objectives

Storage vendors pitch new systems in innumerable ways. Whether they tout performance claims about IOPS and low latency, protection, reliability, and security features or sell on convenience, capacity, cost, or even brand reputation, there are many options vendors can offer an IT team looking to fix a problem. Although these various abilities have been around for many years, they have …

It's Not Clairvoyance

It’s Not Clairvoyance, It’s Data Science

We’re in a fierce era of ever-increasing competition for great, reliable data. Around a decade ago, at the start of the Big Data boom, businesses were just beginning to devise ways to capture and record data. Today, we’re asking, “How do we make our data stronger to deliver insights that are more meaningful?” For some companies, the answer has been …

3 Essential Ways To Use Data Strategically

3 Essential Ways To Use Data Strategically

While it’s very impressive that today’s technology allows us to gather incredible amounts of data, the reality is much of the data is currently collected before anyone answers: “What do we want to do with this data?” The result: Your organization has a lot of data that isn’t very useful for business. Before rushing to start collecting data, every business …

The Hidden Bias in Customer Metrics

The Hidden Bias in Customer Metrics

Business leaders understand how their business is performing by monitoring different metrics. Metrics are essentially a summary all the data (yes, even Big Data) into a score. Metrics include new customer growth rate, number of sales and employee satisfaction, to name a few. Your hope is that these scores tell you something useful. There are a few ways to calculate a metric. Using the …