Embrace Smart Data to Achieve Your Marketing Goals

Embrace Smart Data to Achieve Your Marketing Goals

Data is an invaluable currency for most companies these days. In 2015, users generated nearly 8 zettabytes of data worldwide — and that number is likely to reach 35 zettabytes within just a few years. Companies are contributing to that massive statistic with basics like customer names and contact information, as well as new demographics such as purchase histories, travel patterns, social …

5 steps to digital transformation using GIS

5 steps to digital transformation using GIS

Geographic information systems (GIS) empower analysts to query complex data sets to thoroughly understand their data and create actionable insights. These five steps show how spatial analysis can be used to transform an organisation 1. Bring all your data together Start by ditching your data silos and empowering your whole organisation to access accurate information from one reliable system. Spatial …

Building Effective Analytics Ecosystems

Building Effective Analytics Ecosystems

As analytics becomes a C-suite imperative, many CIOs are exploring ways to establish or tap into ecosystems to extract and exploit insights from growing volumes of data. Organizations are increasingly investing in analytics initiatives to steer day-to-day operations and improve business decision-making. According to a survey of 450 executives conducted by Deloitte Analytics,¹ companies that are significantly more likely to …

How digital tech and big data is transforming buildings

How digital tech and big data is transforming buildings

Digital technology and big data promise a range of benefits to building developers, owners and tenants, including increased rental yields, improved employee retention and lower operational costs. The property sector, however, is behind others in realising technology’s enormous potential, a new report from Arup has found. Reimagining Property in a Digital World says the ways in which buildings are designed, …

CIOs Should Make 5 Changes to IT Funding in an Age of Digitization

CIOs Should Make 5 Changes to IT Funding in an Age of Digitization

In the years since data scientist was declared the sexiest job, the role itself has evolved. As ha Historical approaches to IT funding and the mechanisms used to prioritize and track technology spending do not support the changes that new technology initiatives require. Most organizations realize that digitization means change. Not just to products and channels, but also to operations …

Why great chief data officers are hard to find

Why great chief data officers are hard to find

Chief data officers (CDOs) are among the most highly sought-after executives among corporations for whom data analytics has become a cornerstone of digital strategies. But the rush to promote data-crunching experts to the CDO role has created a new challenge: Finding a leader who can use data to help drive a business transformation. Companies eager to establish data analytics have …

How CIOs can master key tech trends to drive change

How CIOs can master key tech trends to drive change

Technology is changing at an unprecedented pace. The convergence of business and technology across everything we do is both exciting and challenging to business and technology leaders. But CIOs don’t have to get swept up in the maelstrom. Rather than thinking about how technology will change the way we work, CIOs need to think about harnessing that technology and using …

The Importance of Data Governance

The Importance of Data Governance

Data governance has gained prominence over the past few years as a key aspect of doing business across various sectors. It refers to the overall management of the availability, usability, integrity, and security of the data employed in an enterprise. It is a key aspect of quality control which ensures that companies have reliable and consistent data sets to assess …

Building a Data Governance Program with Data Modeling

Building a Data Governance Program with Data Modeling

“How do you make Data Governance real where the rubber hits the road?” asked Danny Sandwell, speaking at the Enterprise Data World 2016 Conference. Sandwell, who is Product Marketing Manager for erwin, Inc. said that organizations using data models to aid in the creation of a solid Data Governance Program are better able to meet challenges and take advantage of …

12 Drivers of BigData Analytics

12 Drivers of BigData Analytics

So, why am I writing another blog on the importance of BigData & Analytics? A couple of days back I bumped into an executive, and a small talk went into an hour-long conversation on what is the business justification to starting the BigData initiative. Basically, what drives the BigData Analytics Strategy? It was an easy but uncomfortable decision and I …