Companies Must Develop New Data Muscles to Pivot to Profitable Growth
As the economic environment becomes more somber, companies are focusing on achieving profitable growth and not just growth. Data-driven decisions can accelerate this goal, but
As the economic environment becomes more somber, companies are focusing on achieving profitable growth and not just growth. Data-driven decisions can accelerate this goal, but
I’m determined to promote data for good. Why? As an inherently on-demand generation, we constantly hear about the data imperative: the continual rise in our
From the moment a new chief marketing officer starts a job, the expectations for improved marketing performance are outrageously high. The CEO is looking for
Ashley Stirrup joined Talend in 2014 as Chief Marketing Officer. In this role, Ashley is responsible for driving market leadership, global awareness, product management and
In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s
I’m in a three-year relationship which I don’t think I can get out of. It started off great, but now I’m getting bled dry and
Given the importance of data in today’s marketing landscape, predictive analytics is becoming a powerful tactic for marketers. Predictive analytics—software that enables users to make predictions based off data—can
Moms have a lot to teach us about the future of marketing. Old-school demographic segmentation left marketers with a badly misleading impression of this group’s