Building a data governance strategy in 2023
Attitudes towards data governance have shifted in the last 12 months from something that’s nice to have to a must-have, as businesses look to better
Attitudes towards data governance have shifted in the last 12 months from something that’s nice to have to a must-have, as businesses look to better
The pressing need for real-time data pushed businesses to accelerate and expand their investments in data and data management solutions during 2020. While much of
Relying on mass distribution and promotions have historically been ways for consumer goods companies to connect with consumers at scale — PepsiCo sought a more
Most companies recognize the potential for data insights to improve customer experience, better direct marketing strategies, create new products and services, and optimize operations, among
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique,
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable
According to recent research by IDC, the total global spending on Artificial Intelligence(AI) systems will touch US$98 billion by 2023. Nearly 61% of marketers also
Artificial intelligence (AI) has wide-reaching potential within the pharmaceutical industry, from clinical trials to marketing and sales analytics. Using a machine learning programme can reduce
Marketers have traditionally embraced new technology, finding ways to apply it in creative ways. Though artificial intelligence (AI) is the latest example of innovative technology,
If you’re serious about data quality, pay attention to these four key trends in 2019 and beyond. It was an exciting year to be in
Like many modern businesses, you probably rely heavily on your data. But unless your data is of the highest quality, it’s costing your business in
Printing started to become what we understand as “data driven” in 1887, the year when Tolbert Lanston demonstrated a hot-metal linecasting machine controlled by punched