How to Use AI Technology for Better Customer Experience
In a hypercompetitive market, organizations are increasingly turning to technology to engage and retain their customers. The utilization of AI technology for enhanced customer experience
In a hypercompetitive market, organizations are increasingly turning to technology to engage and retain their customers. The utilization of AI technology for enhanced customer experience
Through a string of acquisitions and data-processing forces to be reckoned with, IBM IX has taken the lead in the world of digital marketing. A
With all the buzz about the Internet of Things, and other innovations, marketers can easily overlook the vital role of stalwart strategies such as email
As the world’s fifth largest digital advertising network, AOL chews through a lot of data. That’s not surprising. What may surprise you, however, is the
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make
Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI).
It seems big data is in the news every day. Whether it’s about NSA fighting terrorism, online retailers predicting customers’ buying patterns or scientists forecasting