Applying Machine Learning To Marketing

Applying Machine Learning To Marketing

Three years ago, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs. Fast-forward to 2015; we are more than halfway there and can already bear witness to the shift in focus to the Chief Marketing Officer as the advocate and purchaser of technology of the future. The role of the CMO has evolved from …

What Does "Big Data" Mean? A Cynic's Guide

What Does “Big Data” Mean? A Cynic’s Guide

Faced with the ongoing confusion over the term ‘Big Data,’ here’s a handy – and somewhat cynical – guide to some of the key definitions that you might see out there. Despite what Wikipedia says, most people in the industry generally agree that Big Data isn’t just about having more data, but that was indeed the term’s first meaning in …

Data Warehouse vs. Data Lake Technology: Different Approaches to Managing Data

Data Warehouse vs. Data Lake Technology: Different Approaches to Managing Data

Solving business problems using Big Data depends upon the approach taken. For example, if an organization only knows Data Warehouses, then challenges will be framed to fit using a Data Warehouse. As Abraham Maslow, a prominent psychologist eloquently said “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were …

The Data Ecosystem: Taking a Cloud-First approach to IT

The Data Ecosystem: Taking a Cloud-First approach to IT

The amount of data that businesses create continues to grow; at the same time, more of it is slipping out of our central data centres and into a mix of Cloud applications, mobile endpoints and remote or branch office file servers. But how can companies keep track of all this data when it is not in one place or even …

New Tech Humanizing Analytics for the Masses

New Tech Humanizing Analytics for the Masses

In this webinar, security experts discuss methods for doing better security with fewer people, inc We have entered the immersive age, where machines are controlled with human gestures and voice, and the concept presents an exciting future for analytics. We are witnessing a fascinating change happening in analytics and across all industries. Novel immersive user experiences are just beginning to …

Twelve Emerging Trends in Data Analytics (part 1 of 4)

Twelve Emerging Trends in Data Analytics

Business analytics is a practitioner movement uniting several disciplines to drive value-creating decisions from data.  Central disciplines include IT / computer science, statistics, data management, decision science, and scientific research methods.  Descriptive, predictive, and prescriptive approaches are often used to categorize particular methodological approaches, themselves derived from the fields of business intelligence, financial forecasting and econometrics, and operations management, respectively.  …

5 Reasons That Business Intelligence on Hadoop Projects Fails

5 Reasons That Business Intelligence on Hadoop Projects Fails

Hadoop has its own set of constraints and problems, and when you throw BI into the mix, it’s a whole other ballgame. As companies move their EDW to Hadoop, they expect to be able to migrate their analytical applications as well. While workloads such as ETL, predictive analytics, and Machine Learning work great on Hadoop, the more performance-sensitive BI applications …

Where Do Businesses Fall Short With Digital Transformation?

Where Do Businesses Fall Short With Digital Transformation?

Many organizations face unique challenges when it comes to adopting a digital transformation strategy. For some, the biggest challenge is where to begin. It’s important to recognize these challenges so that the business can fully leverage the opportunities of digital technologies, such as IoT and blockchain. In this blog roundup, we asked digital transformation thought leaders about which industries are …

3 Ways Fintech Companies are Using Big Data to Beat the Banks

3 Ways Fintech Companies are Using Big Data to Beat the Banks

The financial sector has become one of the biggest consumers of big data in recent years. According to Gartner, 64% of financial service companies used big data in 2013. That figure has steadily risen over the past four years. Big data is changing the industry in unprecedented ways. One of the biggest implications is that it is making the once …

4 Business Intelligence Users You'll Encounter in Any Company

4 Business Intelligence Users You’ll Encounter in Any Company

Once upon a time business intelligence was the domain of IT teams and data analysts. IT was like the gatekeeper of analytics, with departments having to rely on them to prepare the data and churn out reports for their BI projects. Not anymore. Over the past few years, as technology has evolved, businesses have had a choice of solutions offering …