The Importance of Data Lineage and How to Map It
Data lineage is becoming more important for companies in the retail industry, and Loblaws and Publix are doing a good job of putting this process
Data lineage is becoming more important for companies in the retail industry, and Loblaws and Publix are doing a good job of putting this process
For decades, businesses have been protecting data privacy to build customer trust. Fast forward to today, it is no more a choice but a regulatory
In the publishing industry, there are a lot of things we can measure. However, if there is no strategy underlining how and why we collect
Data is the key to understanding customer preferences, improving business processes, making effective decisions, and anticipating future demand. Successful businesses know this and have developed
How consumers think about online privacy and sharing their data has matured and evolved over the last decade. Transparency over data practices and ensuring security
In today’s world, data warehouses are a critical component of any organization’s technology ecosystem. They provide the backbone for a range of use cases such
As companies adapt their IT infrastructure to deal with new privacy regulations, they are coming up against a tradeoff between flexibility and efficiency. Highly integrated
Ad spending in the digital advertising market could reach over $700 billion in 2023, and cookies have long been the lifeblood of the digital ecosystem.
Big Tech take note: In what looks like a meaningful — and long overdue — reforming step, the European Commission has committed to dial up
An awakened awareness of personal data, how it can be manipulated, and the control individuals have over their own information continues to frame regulatory and
AI and Machine Learning feed on large amounts of data, and CompTIA’s AI Council detailed more on how important it is to start with strategy
When we talk about the future of advertising, it’s often hard to ignore the voices of doom and gloom. For many players in the industry,
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal data of individuals within the European Union (EU). It was adopted on April 14, 2016, and became enforceable on May 25, 2018. The GDPR aims to give individuals control over their personal data by setting new standards for data protection and privacy. It also requires companies to obtain explicit consent from users before collecting or processing their personal information.
The GDPR was created to replace the outdated Data Protection Directive from 1995, in order to address modern ways of storing, collecting, and transferring data. It aims to standardize data protection across the EU and empower individuals with greater control over their personal data.
The seven key principles of the GDPR are lawfulness, fairness, and transparency; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality (security); and accountability.
Individuals have the right to be informed, the right to access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, and the right to object.
Failure to comply with the GDPR can result in significant fines, which can be up to 4% of a company’s global revenue or €20 million, whichever is greater.
Organizations can ensure compliance with the GDPR by implementing robust systems and processes to safeguard personal data, maintaining data accuracy, and adhering to the seven key principles of the GDPR.