How Ikea is handing over control of data to its customers
The furniture giant is one of a growng list of brands loosening the reins on control of customer data, but how will marketers provide value
The furniture giant is one of a growng list of brands loosening the reins on control of customer data, but how will marketers provide value
As long as there is ‘data’ in data scientist, Structured Query Language (or see-quel as we call it) will remain an important part of it.
They say that the main difference between Austrians and zee Germans is that Germans would like to understand Austrians but can’t, and Austrians understand Germans
AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand asset – email – become
“We are all in the gutter,” wrote Oscar Wilde, “but some of us are looking at the stars.” That is the nature of strategy through execution.
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions. Have you ever had a situation where
I live a pretty cosmopolitan futuristic life atop a glass skyscraper in New York City, but I’ve yet to get a pizza delivered by drone, order