Smart and Scalable: The Next Generation Data Lakes

Smart and Scalable: The Next Generation Data Lakes

Data Lakes have come under some scrutiny in recent times, with complaints that businesses wind up storing anything and everything in them, yet aren’t realizing the value they expected from all the data they’ve piled up. Sam Chance, who’s recently taken on a Managing Director role in Cambridge Semantics Solution Engineering organization, has a take on why they may be …

How to Use Business Intelligence in Sales Acceleration

How to Use Business Intelligence in Sales Acceleration

It’s easy to list off all the reasons that sales acceleration boosts profitability for businesses. What can be forgotten, however, is how much its performance is improved by utilizing business intelligence. Sales acceleration thrives off of accurate business intelligence. In essence, it is the fuel that drives the process. Sales acceleration is a series of mechanisms that work in tandem …

Embrace Smart Data to Achieve Your Marketing Goals

Embrace Smart Data to Achieve Your Marketing Goals

Data is an invaluable currency for most companies these days. In 2015, users generated nearly 8 zettabytes of data worldwide — and that number is likely to reach 35 zettabytes within just a few years. Companies are contributing to that massive statistic with basics like customer names and contact information, as well as new demographics such as purchase histories, travel patterns, social …

How can you secure big data in the information age?

How can you secure big data in the information age?

Organisations are collecting more information than ever — much of it now coming from an exploding range and number of devices connected via the Internet of Things There’s no time to waste when it comes to rethinking security for big data environments. The number and breadth of data breaches continues to grow unabated, with a 40% increase in data breaches …

5 steps to digital transformation using GIS

5 steps to digital transformation using GIS

Geographic information systems (GIS) empower analysts to query complex data sets to thoroughly understand their data and create actionable insights. These five steps show how spatial analysis can be used to transform an organisation 1. Bring all your data together Start by ditching your data silos and empowering your whole organisation to access accurate information from one reliable system. Spatial …

The Good

The Good, The Bad, and the Hype about Graph Databases for MDM

Excitement about new technology entering the market is not uncommon. New trends constantly come and go, sometimes without even being noticed. For information leaders, business strategists, and emerging technology teams, it is critical to keep an eye on developing trends so they can apply best practices for their company and stakeholders. However, some trends tend to be more hype than …

3 Data Governance Challenges Today's Companies Face

3 Data Governance Challenges Today’s Companies Face

Data governance policies are full of holes that can become expensive pitfalls. We explain some of the stumbling blocks. Some organizations have mastered data governance, but they are in the minority. As data volumes continue to grow, most businesses are finding it hard to keep up.  “You’re going to do this one way or another,” said Shannon Fuller, director of …

How Cloud Computing is Revolutionizing Healthcare?

How Cloud Computing is Revolutionizing Healthcare?

Image Source Cloud technology is widely adopted by healthcare organizations worldwide. During the past few years, healthcare industries have realized the potential of cloud computing and how it can help them give quality services to patients. The cloud technology has accelerated the way healthcare industry can use or share information across a network. But to think of it, will cloud …

Customer analytics brings your audience into view

Customer analytics brings your audience into view

What happens the first time someone opens an email, lands on your website, or views a display ad? What’s the next step he or she takes? Analytics measure digital and offline experiences that customers have with your brand as they engage with you. This creates a customer journey profile that runs campaigns using foresight instead of hindsight.  Through brilliant data …

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. Adaptive …