Big Data Is Changing the Way Startups Are Approaching Marketing

Big Data Is Changing the Way Startups Are Approaching Marketing

The More You Know… There’s an old public service announcement that ends with the line, “the more you know…” Each TV spot in the series offers a piece of practical advice and then connects it to this idea: The more you know, the better off you are. This adage has proven to be true, at least as it pertains to …

Hypothesis driven thinking in data science

Hypothesis driven thinking in data science

“In God we trust! All others bring data,” is a popular quote attributed to William Deming, a physicist and a pioneer in quality management. By applying statistical methods from the natural sciences to manufacturing in the first half of the 20 century, he was able to drastically increase the industry’s efficiency. In a way, Deming was one of the predecessors …

Generating Values From Big Data Analytics for Your Business in 2017

Generating Values From Big Data Analytics for Your Business in 2017

With online shopping, everything a customer does is easier. There are no lines to stand in, no parking hassles, and even out-of-stock items are quickly handled with rain checks. But there has to be feedback between what is going on with the customer and what the retailer does in response. Without direct personal contact on the sales floor, it can …

How to manage big data in the age of digital

How to manage big data in the age of digital

In today’s digital world, businesses are increasingly focused on a digital-first approach or implementing new initiatives to encourage digital transformation. As a result, both organisations and individuals are forced to get to grips with certain changes. While consumers might be faced with adapting to a new app or a different way of consuming content across a variety of devices, organisations …

Why Use Business Intelligence Software to Transform Data

Why Use Business Intelligence Software to Transform Data

Businesses have overflowing data involving their internal processes, prospects, partners, suppliers, competitors, and customers. It’s often difficult to leverage this huge amount of data and translate them to useful information that can generate profits and revenue. A business intelligence software is the key for an enterprise to operate efficiently. Business intelligence tools enable businesses to transform their data into useful …

Bridging the Gap Between Big Data Science

Bridging the Gap Between Big Data Science, Health IT Usability

The health IT landscape often seems starkly divided between two opposing camps: those who design elegant algorithms and regimented workflows in the idealized sterility of the R&D department, and those whose frenzied, frustrating daily experience in the hospital, office, or clinic have taught them that there is no such thing as an out-of-the-box solution to any of their big data …

Why Data Sharing Will Help Advance Genomic Treatment

Why Data Sharing Will Help Advance Genomic Treatment

A professional organization is calling for the open sharing of patients’ laboratory and clinical data to complement the results of their genetic testing. The American College of Medical Genetics and Genomics took the position in the most recent edition of its journal, Genetics in Medicine. The group is taking the position because it believes that the release of that data …

The Dynamic Future of Customer Service: How Machine Learning Will (Finally) Make Business Personal

The Dynamic Future of Customer Service: How Machine Learning Will (Finally) Make Business Personal

It’s no secret that brands have been trying to make business-to-consumer interactions more personal, and it’s also no secret that the B2C relationship is far from monogamous. In order to facilitate choice, convenience and control, brands have used data to categorize (or “bucketize”)  customers in any number of segments and act accordingly. For example, looking at a laundry list of …

How small data became bigger than big data

How small data became bigger than big data

Anyone in the tech world knows that there’s currently a lot of fuss surrounding big data, I hate this word. Not only because I have written about it so much but because it isn’t the right terminology. “Big” Nah, more like “infinite” or “raw.” Despite the fact that it should be called something else, the importance of collecting it, analyzing …

Transforming the pyramid to an agile org

Transforming the pyramid to an agile org

I recently published a video exploring how an agile team based organization could look like. How does it look like under the hood? In the video I also discussed how you get there. I got tons of great feedback so I decided to provide the content of the video in the format of a blog. If you prefer to read instead of watching …