Geo-targeting: The way forward for TV advertising
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Retail has moved far beyond the cash register. Shoppers are armed with mobile devices that allow them to research, find, compare and purchase what they