3 Ways Mobile Data Is Changing Marketing
Ten years ago, having a smartphone was unique, but now with 184.2 million smartphones in the US alone it seems like nearly everyone has
Ten years ago, having a smartphone was unique, but now with 184.2 million smartphones in the US alone it seems like nearly everyone has
Using technology built into today’s mobile devices, marketers are finding innovative ways to reach out to customers.Thanks to built-in GPS capabilities, smartphones now have
“I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which
Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. Location history is