The Hidden ROI of a CDP: Driving Digital Transformation
When it comes to customer data platforms (CDPs), there is a lot of talk about the quantifiable benefits. Increased revenue, improved customer engagement and more
When it comes to customer data platforms (CDPs), there is a lot of talk about the quantifiable benefits. Increased revenue, improved customer engagement and more
Precise endeavors must be done to exacting standards in clean environments. Surgeons scrub in, rocket scientists work in clean rooms, and data scientists…well we try
Marketers live in a data-driven world. The better the data, the better decisions they can make on programs that drive revenue and build loyalty and
Customer experience is crucial today to attract and retain customers. However, customers are getting confused amidst the noise generated by multiple sources of information and
This guide will provide detailed insight into the steps you can take to successfully manage your data science projects. Creating a data science project requires
CIOs are at the forefront of digital transformation, a position that’s not likely to change. Transformations are never static, although I admit that the word
Paul Roetzer, founder and CEO of the Marketing AI Institute, said that marketing AI is the “science of making marketing smart.” Notice he didn’t say
Artificial Intelligence (AI) has numerous applications for small businesses and is not something meant just for large corporations. No one can deny the benefits of
In this special guest feature, Joe Gaska, Founder and CEO of GRAX, discusses how SaaS data ownership is the key to data protection and more
While APIs have been around for decades, the capabilities of these increasingly sophisticated tools are now indispensable to businesses. APIs have become the essential connective
Artificial intelligence (AI) has opened up a world of opportunities for business owners by collecting new types of data and deriving insights that can positively
These four best practices will help ensure your data is of the highest quality. Just a few years ago, data quality was about as exciting