Kagan: How tech companies use Industry Analysts, Influencers and media
The noise level in the tech industry is a loud and chaotic. In order to be seen and heard, every company must punch their way
The noise level in the tech industry is a loud and chaotic. In order to be seen and heard, every company must punch their way
Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: As the groundswell
A large ecommerce company has allocated a hefty budget for marketing activities before its upcoming sale event—its biggest in the year. The marketing team needs
Companies today are struggling to manage their sprawling data estates, and to minimize the risks that they pose. Vendors are furiously building tools to help
The AI market is projected to be 190 billion by 2025. AI applications, once the purview of only the most advanced technologists are now pervasive.
I am sure that you have heard of one of the only profitable FinTech unicorns in the world: Klarna. A customer making an online purchase
Big data is reshaping the business as we know it. Data science lays the foundation for decision-making processes in most of the modern companies, which
Evolution is the truth of mankind and it’s inevitable. We all are evolutionizing everyday biologically as well as technologically and so do our roles and
Leading companies have passed through three distinct phases of organizational usage. What should we learn from them? Since the dawn of the social-technology era, executives