5 marketing trends in using customer data
Simon has released its five areas of concern for marketers and customers in the way data is collected and utilized. Simon Data has released its
Simon has released its five areas of concern for marketers and customers in the way data is collected and utilized. Simon Data has released its
Within the past year, there has been a growing realisation that digital, social and technology innovation are the primary means for acquiring and retaining customers.
Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’
News of the massive $888 million fine levied against Amazon by the Luxembourg data protection authority CNPD for processing personal data in violation of the
Most companies recognize the potential for data insights to improve customer experience, better direct marketing strategies, create new products and services, and optimize operations, among
Data has gained relevance in almost every sphere of business activity. In this article, we will discuss the key aspects of how data influences the
AI, applied appropriately, can help deliver customer insights that deliver an in-depth understanding of purchase behavior, needs, likes, dislikes, and preferences. Do you know your
Many businesses — and their marketing teams — are increasingly adopting intelligent technology solutions to boost operational efficiency while enhancing the customer experience (CX). With
“Without data, you are just another entity with an opinion.” Truer words have not been spoken! Without data, any idea you present is just another
Moderncustomer journeydata offers insights that old-school mapping could only dream of. A platform that integrates all of your channels and provides figures for every touchpoint
Companies and businesses around the world have been forced during the last year to shift their activity online. This is because people are spending more
You have successfully launched your startup. Great. But don’t make the mistake of thinking there is nothing left for you to do. There are many