Why Modeling Languages are the Key to Data-Based Decision Making
If the pandemic has taught us anything, companies in all industries need to leverage data better to stay competitive. Studies show that over the past
If the pandemic has taught us anything, companies in all industries need to leverage data better to stay competitive. Studies show that over the past
Helen Yu, a partner and consultant to the world’s largest technology companies such as IBM, AT&T, Qualcomm, Microsoft, Vodafone among others, established Tigon Advisory in
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the
Data quality projects are becoming collaborative and team-driven. As organizations strive to accomplish their digital transformation initiatives, data professionals are realizing they need to work
We really are living in a “brave new world,” where marketing today is barely recognizable compared to marketing ten or even five years ago. It’s
Machine learning is changing the content marketing game. With the democratization of artificial intelligence tools — meaning you don’t need a data science degree to
Data analytics has helped transform how companies do business in the 21st century. 48 percent of companies had invested in Big Data analytics in 2016.
Predictive analytics is the new frontier in digital marketing. Many experts have discussed the benefits of merging predictive analytics with marketing automation tools, such as
In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s
Content marketing automation: the age of artificial intelligence Posted on Guillaume Decugis We’ve had robots building cars on assembly lines way before they could drive
Given the importance of data in today’s marketing landscape, predictive analytics is becoming a powerful tactic for marketers. Predictive analytics—software that enables users to make predictions based off data—can
Leadership-capacity constraints are undermining many companies’ efforts. New management structures, roles, and divisions of labor can all be part of the solution. Over the past