How to assess your organization’s customer data maturity
Investing in customer data is a top priority for marketing leaders. The 2022 Gartner CMO Spend and Strategy Survey found that marketers who reported using customer data
Investing in customer data is a top priority for marketing leaders. The 2022 Gartner CMO Spend and Strategy Survey found that marketers who reported using customer data
How are businesses working to reach new levels of sales growth, brand recognition, and customer loyalty? According to new research, they’re focused on boosting customer
The Chief Data Officer is a relatively recent addition to the classic C-suite roles. C-level’s in larger organizations are focused on enterprise-level strategy and asset
In the post-cookies world, companies will need to look for equally effective ways to collect, share and analyze data for the purposes of marketing, without
Employees are overwhelmed, and it’s no wonder why. In the Futurum 2020 Digital Transformation Index, nearly 70 percent of organizations said they have had to completely
Paul Roetzer, founder and CEO of the Marketing AI Institute, said that marketing AI is the “science of making marketing smart.” Notice he didn’t say
In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in
In an increasingly data-driven world, there is tremendous value in capturing and making sense of marketing data, including information on users, accounts, contacts, purchases, downloads,
Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right
Whether you operate as a service-based business or an eCommerce storefront, the notion of implementing Artificial Intelligence (AI) into your website may a discomfort. Machine
As a CMO, do you have much involvement in your company’s privacy policy? I’m sure, thanks to the GDPR and other laws that have passed