We’re all data driven digital marketers now
Within the past year, there has been a growing realisation that digital, social and technology innovation are the primary means for acquiring and retaining customers.
Within the past year, there has been a growing realisation that digital, social and technology innovation are the primary means for acquiring and retaining customers.
MemSQL, provider of the database platform for real-time analytics, revealed that Manage, a leader in programmatic mobile marketing and advertising, has deployed MemSQL to power
What is the next big thing in fintech? originally appeared on Quora – the knowledge sharing network where compelling questions are answered by people with
The charity sector has been undergoing a public trust crisis in the past few years, with direct fund raising techniques part of the concern. According
Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don’t
Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and
An appeals court just sent the American Justice Department a clear message about its ability to reach beyond US borders to collect data with a
Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch. But new life has been
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad
The ideas are there. The technology is there. What the founders of early-stage hyperlocal startups really need to succeed in the year 2016 is cash.
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology
Beacons, the in-store devices that help retailers communicate with consumers on their mobile devices and theoretically enhance the in-store shopping experience, could mean big changes