The Death Of Cookies: Leveraging A Zero-Party Data Strategy
Ad spending in the digital advertising market could reach over $700 billion in 2023, and cookies have long been the lifeblood of the digital ecosystem.
Ad spending in the digital advertising market could reach over $700 billion in 2023, and cookies have long been the lifeblood of the digital ecosystem.
NLP — short for natural language processing — could potentially be the biggest 2023 trend in analytics. NLP isn’t new to analytics. A decade ago,
Customers are increasingly demanding access to real-time data, and freight transportation provider Estes Express Lines is among the rising tide of enterprises overhauling their data
There’s no longer much debate over whether an organization benefits from migrating at least part of its overall software architecture to the cloud. There is
Choosing a cloud data platform can be overwhelming with the breadth of products on the market, but following a basic strategy can not only simplify
Enterprise technology is fragmented. We usually take this foundational truth in the sense of a negative, largely because fragmentation makes applications, data and the network
AI and big data analytics are allowing healthcare providers in the Middle East to make faster, more cost-effective diagnostics, according to a broad cross-section of
HOW MUCH have you spent on the cloud today? It takes Robert Hodges only a few clicks to find out. He pulls up a dashboard
How do you encourage and enable distributed groups of people to get the most out of new digital technologies? This article looks at a case
“To cloud or not to cloud” sounds kind of Shakespearean in tone and is a legitimate question every IT organization faces when looking to simplify
Nearly a decade ago, the folks at PerkinElmer made the decision to rebuild their flagship software offering for managing scientific research. As data was growing
There are growing signs that Amazon’s next big cloud battleground is data-egress fees, the notorious fee that cloud providers like Amazon Web Services, Microsoft Azure,