5 Benefits of BigQuery for Marketers
Digital marketing is full of metrics that are part of the analytics routine. Metrics like KPI (Key Performance Indicator), CPC (Cost Per Click), and ROI
Digital marketing is full of metrics that are part of the analytics routine. Metrics like KPI (Key Performance Indicator), CPC (Cost Per Click), and ROI
Contrary to what many firms may think, however, they need not get their “data houses” completely in order with big data-cleanup projects before starting to
In this article we will share our approach to developing a data governance program to drive data transformation and fuel a data-driven culture. Data governance
DBT Labs on Wednesday acquired Transform Data Inc. in a move aimed at enhancing its Semantic Layer capabilities. Specifically, Transform will enable Semantic Layer to
Data is what drives digital business. Consider how strategically important it has become for companies to leverage advanced analytics to uncover trends that can help
If the past few years have taught us anything, it’s that the past simply does not predict the future for supply chains. Supply chain professionals
Attitudes towards data governance have shifted in the last 12 months from something that’s nice to have to a must-have, as businesses look to better
As companies start to adapt data-first strategies, the role of chief data officer is becoming increasingly important, especially as businesses seek to capitalize on data to gain
Do you struggle to communicate the insights behind your data powerfully? Is it a challenge getting the business to take action using the data at
Do you know why most data products fail? It is because they are not always aligned with the real objectives of the companies. So if
We often recommend that enterprises have a clear idea of what they hope to accomplish by moving to the cloud. They can then set up
For many companies, a strong, data-driven culture remains elusive, and data are rarely the universal basis for decision making. Why is it so hard? Our