Why data scientists are vital for increasing customer loyalty

Why data scientists are vital for increasing customer loyalty

The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that the McKinsey Global Instituterecently predicted that the US will see 4 million to 5 million new data analysis jobs by 2018. NB This is a viewpoint by Deren Baker, CEO of …

Improving marketing ROI with data analytics

Improving marketing ROI with data analytics

Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer …

Alternative Data and Machine Learning

Alternative Data and Machine Learning

The landscape of data is ever-changing, meaning analysts need to evolve both their thinking and data collection methods to stay ahead of the curve. In many cases, data that might have been considered unique, uncommon or unattainably expensive just a few years ago is now widely used and often very affordable. It is the analysts who take advantage of these …

7 Ways Data Analytics Can Boost Your Business Growth

7 Ways Data Analytics Can Boost Your Business Growth

As a mathematician, I’ve always been a fan of data analytics, and big data. And I have always looked to used it to drive operational performance improvement in every company I have worked in going back to the 80’s.. The Edward Demming quote ‘In God we trust, everyone else bring data” is one of my favourites, and it’s a mantra …

4 ways big data helps airline operations run smoothly

4 ways big data helps airline operations run smoothly

When you’re waiting for your plane to board, the last thing you want to hear is that your flight has been delayed or cancelled, leaving you stranded at the gate. Even if your flight takes off on time, you wait anxiously at the baggage carousel, crossing you fingers that your bag has arrived. Fortunately, those worries are mostly becoming a …

Australia finally has mandatory data breach nofitication

Australia finally has mandatory data breach nofitication

Australia will have a mandatory data breach notification scheme in place within the year after several aborted attempts, following the passage of legislation through the senate today. The Labor and Liberal parties today united to pass the government’s Privacy Amendment (Notifiable Data Breaches) Bill 2016 into law. The passage came despite a last-ditch attempt by the Greens to make changes to …

The ROI of a Modern Data Strategy

The ROI of a Modern Data Strategy

You finally have top management on board to get started on your company’s data transformation, but now comes the hard part. You know that you need a solid data strategy to guide your efforts, but other managers at your company would rather focus investment on building things, investigating questions in the data, you know—things that have a much more visible …

5 key attributes of effective data monetization strategy

5 key attributes of effective data monetization strategy

In cognitive computing era, new revenue generation stream has emerged with data at center of the modern digital business model. One of the key capabilities cognitive computing enables for an organization is the ability to generate additional revenue streams by using data effectively. In the big data world we call it data monetization. The internal data monetization has already done …

EU’s General Data Protection Regulation unknown to most UK adults

EU’s General Data Protection Regulation unknown to most UK adults

Six in 10 UK adults have never heard of the European Union’s General Data Protection Regulation (GDPR) that will form the basis of coming UK data protection law, a survey has revealed. The survey of 2,000 UK adults was commissioned by cloud security firm Netskope to get a snapshot of current understanding of the GDPR among adults of working age, and …

How to Capture More Value from Big Data and Analytics

How to Capture More Value from Big Data and Analytics

Big data is here and in a big way. According to IDC, big data and analytics sales are forecasted to reach $187 billion by 2019, a whopping 50 percent increase over the last forecast period. But despite those numbers, the real story is that companies are missing out on the big and analytics trend, even if most of those companies …