The Magic of Data Science in Marketing

The Magic of Data Science in Marketing

Marketing operations has been a prominent topic for pretty much every company that sells products or services. It does not matter if these are sold B2B or B2C; awareness about the brand, products, etc. plays a crucial role to stay competitive in a world full of offers and to retain existing clients. There are as many marketing campaigns and initiatives …

4 Perks of Leveraging Big Data in Marketing

4 Perks of Leveraging Big Data in Marketing

The expanding universe of big data brings in more opportunities for ventures to thrive, yet more risks inevitably follow, too. To escape the complexities, some companies decide to ignore the topic, in general, underestimating the importance of data science, big data analysis and business intelligence services for their marketing activities. For good or bad, big data is not a fad …

The future of transport? Shared services built on data

The future of transport? Shared services built on data

Mobility as a Service has the power to change the way we travel. Ito World CEO Johan Herrlin shares what’s driving the movement forward, from smartphones to autonomous vehicles, and the critical role that data – especially open data – can play Mobility as a Service (MaaS) describes the idea that we’re moving away from privately owned modes of transportation …

Transforming the pyramid to an agile org

Transforming the pyramid to an agile org

I recently published a video exploring how an agile team based organization could look like. How does it look like under the hood? In the video I also discussed how you get there. I got tons of great feedback so I decided to provide the content of the video in the format of a blog. If you prefer to read instead of watching …

Business Intelligence ROI: 5 Critical Ways to Show BI Value

Business Intelligence ROI: 5 Critical Ways to Show BI Value

Are you constantly having to justify your businesses analytics program to business leaders? Or are you working at a corporation that recognizes the business intelligence ROI that an Analytics program delivers, and is constantly demanding more? For the majority of program managers the former is true and that means continuously promoting analytics to ensure that business users are leveraging the …

What Does Music Streaming Success Mean For Data?

What Does Music Streaming Success Mean For Data?

2016 has just turned to 2017 and many people are reevaluating. One of the keys to this is throwing out ‘clutter’. For many, this takes the form of throwing out hundreds of CDs that have done nothing except gather dust for years. They were replaced almost a decade ago by MP3 downloads and since then streaming has become the preferred …

4 security measures that strengthen big data governance

4 security measures that strengthen big data governance

As companies continue to redefine IT processes to cope with the semi-structured and unstructured data that characterize big data, they are also recognizing that standard data security practices that grew up with fixed-record, transactional data no longer address every big data security concern. For starters, there are few controls on the mountains of big data that flow into companies on …

6 big data trends to watch in 2017

6 big data trends to watch in 2017

Major strides were made in big data and analytics in 2016, and companies will expect even more from those types of projects in 2017. So, what big data and analytics trends are on tap for 2017 that CIOs and big data project managers should be aware of? Here are six of them. Small and midsize companies and even large enterprises …

Making Sense of the Smart City Standardization Landscape

Making Sense of the Smart City Standardization Landscape

Over recent years there has been a major worldwide push towards smart cities with many major world cities rolling out initiatives and new services aimed at improving cities and the lives of citizens. Partly driven by this rollout, international and national standards bodies have begun to identify and propose standards for activities and technologies associated with smart cities. However, because …

10 Tips to Harness the Power of Data Analytics

10 Tips to Harness the Power of Data Analytics

Learn how you can modernize your data warehouse with Apache Hadoop. View an on-demand webinar now. Brought to you in partnership with Hortonworks. The explosive growth of business data has created a need for companies to adopt data analytics platforms that can make sense of so much information. By the year 2020, about 1.7 megabytes of new information will be …