Embrace Smart Data to Achieve Your Marketing Goals

Embrace Smart Data to Achieve Your Marketing Goals

Data is an invaluable currency for most companies these days. In 2015, users generated nearly 8 zettabytes of data worldwide — and that number is likely to reach 35 zettabytes within just a few years. Companies are contributing to that massive statistic with basics like customer names and contact information, as well as new demographics such as purchase histories, travel patterns, social …

How to build a data-driven organization that outpaces competitors

How to build a data-driven organization that outpaces competitors

The age of big data has opened possibilities for a data-driven organization like no other time in history. Organizations that have paved the way and tools that make powerful analysis easy make the move to a data-driven culture much simpler than it was just a decade ago. However, it still takes a focused effort to design the right organization if …

Managing Any Data

Managing Any Data, Anywhere with Any2

The amount of data in the world is staggering. And as more and more organizations adopt digitally orientated business strategies the total keeps climbing. Modern organizations need to be equipped to manage Any – any data, anywhere. Analysts predict that the total amount of data in the world will reach 44 zettabytes by 2020 – one zettabyte = 44 trillion …

10 Principles of Strategy through Execution

10 Principles of Strategy through Execution

“We are all in the gutter,” wrote Oscar Wilde, “but some of us are looking at the stars.” That is the nature of strategy through execution. You operate deep in the weeds, managing countless day-to-day tasks and transactions. At the same time, you keep a steady gaze on your company’s long-term goals — and on ways you can stand out from your …

Towards a Data-driven Organization: A Roadmap for Analytics

Towards a Data-driven Organization: A Roadmap for Analytics

Building a Data-driven Organization requires identifying and prioritizing the opportunities where advanced analytics can make a material difference to the quality of decisions! I was one of those fortunate few to have an opportunity to work on both sides of the table, both as a provider of services and as a consumer of technology and business services.  A few years …

Business Reasons for Analytics

Business Reasons for Analytics

It’s not what you know. It’s what you do with what you know. This is something organisations worldwide are increasingly learning when it comes to how they are approaching and working with data and analytics today. Customer’s expectations have changed. Providing a good product is simply not enough for today’s businesses. The majority demand a fantastic and seamless experience from …

We're Finally Realizing the Promise of Big Data

We’re Finally Realizing the Promise of Big Data

Seeing into the future used to be the stuff of fantasy and science fiction, but as we become more adept at collecting and analyzing data, it’s starting to look a lot less fantastical and a lot more scientific. For years now, marketers have been honing their skills at forecasting what products and services an individual is likely to buy based …

You Need to Manage Digital Projects for Outcomes

You Need to Manage Digital Projects for Outcomes, Not Outputs

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means. Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing is going to create …

Top 9 ethical issues in artificial intelligence

Top 9 ethical issues in artificial intelligence

Optimizing logistics, detecting fraud, composing art, conducting research, providing translations: intelligent machine systems are transforming our lives for the better. As these systems become more capable, our world becomes more efficient and consequently richer. Tech giants such as Alphabet, Amazon, Facebook, IBM and Microsoft – as well as individuals like Stephen Hawking and Elon Musk – believe that now is …

How Artificial Intelligence Will Change The Field Service Industry

How Artificial Intelligence Will Change The Field Service Industry

Replace or enhance? That’s the question many people ask when discussing implementing artificial intelligence (A.I.) in the workplace, fearing that computers will put them out of a job. Just this past September, Forrester released a report saying that 6 percent of U.S. jobs may be replaced by A.I. and bots by 2021. For employees, this may sound ominous, but it …