We're Finally Realizing the Promise of Big Data

We’re Finally Realizing the Promise of Big Data

Seeing into the future used to be the stuff of fantasy and science fiction, but as we become more adept at collecting and analyzing data, it’s starting to look a lot less fantastical and a lot more scientific. For years now, marketers have been honing their skills at forecasting what products and services an individual is likely to buy based …

You Need to Manage Digital Projects for Outcomes

You Need to Manage Digital Projects for Outcomes, Not Outputs

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means. Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing is going to create …

Top 9 ethical issues in artificial intelligence

Top 9 ethical issues in artificial intelligence

Optimizing logistics, detecting fraud, composing art, conducting research, providing translations: intelligent machine systems are transforming our lives for the better. As these systems become more capable, our world becomes more efficient and consequently richer. Tech giants such as Alphabet, Amazon, Facebook, IBM and Microsoft – as well as individuals like Stephen Hawking and Elon Musk – believe that now is …

How Artificial Intelligence Will Change The Field Service Industry

How Artificial Intelligence Will Change The Field Service Industry

Replace or enhance? That’s the question many people ask when discussing implementing artificial intelligence (A.I.) in the workplace, fearing that computers will put them out of a job. Just this past September, Forrester released a report saying that 6 percent of U.S. jobs may be replaced by A.I. and bots by 2021. For employees, this may sound ominous, but it …

Social media data and the customer-centric strategy

Social media data and the customer-centric strategy

During the last five years, the evolution of social media and its influence on business has been unprecedented. The bottom line: the customer is no longer outside the organization; the customer is now shaping the organization. If you want to thrive in this economy as a product or service provider, evolving the business requires a customer-centric approach. Applying a customer-centric …

Top 10 Business Intelligence Influencers on Twitter

Top 10 Business Intelligence Influencers on Twitter

With an active user base more than double the size of the population of Russia, Twitter has evolved into one of the top resources for professionals in just about every field. The social media platform allows users to fill their timelines with whatever they find most interesting, and can act as a great educational tool. Further, enterprise professionals can quickly …

Tough Choices in Digital Transformation

Tough Choices in Digital Transformation

The enterprise is caught between a rock and a hard place when it comes to digital transformation. On the one hand, transition to an agile, scalable and highly virtualized data infrastructure is vital to future competitiveness, but on the other, there is still a massive investment in static legacy infrastructure that can’t be replaced at the drop of a hat. …

How to Build a Data Strategy Pt. II

How to Build a Data Strategy Pt. II

This is Part 2 of Data Strategy series discussing “How To” following Part 1 of Data Strategy that dealt with “5 ‘W’s of Data Strategy”.  As I mentioned in Part 1, a good enterprise Data Strategy should be actionable to your specific organization and evolutionary to adjust to disruptive forces. Now let’s discuss the process to guide your organization to …

You’ve probably never heard of this creepy genealogy site. But it knows a lot about you.

You’ve probably never heard of this creepy genealogy site. But it knows a lot about you.

Early Tuesday morning, Anna Brittain got a text from her sister: Did she know about Familytreenow.com? The relatively unknown site, which presents itself as a free genealogy resource, seemed to know an awful lot about her. “The site listed my 3- and 5-year-olds as ‘possible associates,’ ” Brittain, a 30-year-old young-adult fiction writer in Birmingham, Ala., told The Washington Post …

The Magic of Data Science in Marketing

The Magic of Data Science in Marketing

Marketing operations has been a prominent topic for pretty much every company that sells products or services. It does not matter if these are sold B2B or B2C; awareness about the brand, products, etc. plays a crucial role to stay competitive in a world full of offers and to retain existing clients. There are as many marketing campaigns and initiatives …