Council Post: 5 Steps To Recession-Proof Your Data Marketing Strategy
As markets around the world slip into recession, it is inevitable that marketing budgets will come under scrutiny. When it comes to performance marketing, brands
As markets around the world slip into recession, it is inevitable that marketing budgets will come under scrutiny. When it comes to performance marketing, brands
Digital transformation is more than implementing the newest technology and software, it also includes evolving and connecting systems, processes and workplace cultures too to benefit
In the face of a global health and economic crisis, many traditional companies have suffered tremendous losses, and some have shuttered their doors. Those that
Microsoft and Talend have unveiled Stitch Data Loader support for Microsoft Azure SQL Data Warehouse. This loader for Azure arises out of data integration vendor
Blockchain has important implications for marketing and advertising. Today, marketers often try to get access to customer data by paying third-parties (like Facebook) to share information.
Real estate. Law firms. Information services. Banking: Where else will this technology raise its profile? While people debate the benefits and pitfalls of cryptocurrency, the
Do you struggle with managing the amount of data available about customers? Do the tools you use create more work than help? If so, one
Small-to-midsize businesses can now take advantage of some of the predictive analysis tools previously reserved for big brands. Big Data and predictive analytics is an