Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed,
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed,
Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the data. Those are the three
Marketing is currently one of the most successful business functions within the modern digital enterprise. Much of the success comes from significant advances — in
According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for
Property and Casualty Insurers have been investing in modernizing their core systems to provide fl More data, more types of data, and the need to