Visual Business Intelligence – The Myth of Self-Service Analytics
Exploring and analyzing data is not at all like pumping your own gas. We should all be grateful that when gas stations made the transition
Exploring and analyzing data is not at all like pumping your own gas. We should all be grateful that when gas stations made the transition
There are notable exceptions but, in general, people are dissatisfied with the level of customer service they receive today. The American Customer Satisfaction Index shows
Here is a collection of introductory predictive analytics terms and concepts, presented for the newcomer in a straight-forward, no frills definition style. This article compiles
This “classic” (but very topical and certainly relevant) post discusses issues that Big Data can face when it forgets, or ignores, applied statistics. As great
It’s 6AM and I’m rolling out of bed. But before my feet hit the floor, my “home energy management agent” is negotiating with the California
A year ago, Twitter ramped up its game in location services when it announced an integration with Foursquare to provide venue suggestions when you wanted
The next step for self-driving vehicles in logistics, DHL said, will be to overcome regulatory and security challenges in order to start operating on public
We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really mean, and
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based marketing. At the
Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which allows a
On December 15, Google launched the Google My Business API, which creates a completely new way for brands and platforms to get information about their
Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization