Geo-targeting: The way forward for TV advertising
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Channels could soon have different prime-time shows for rural and urban India or the big metros and small towns. Photo: Priyanka Parashar/Mint A television viewer
Large enterprises that have a linear business modelin which they sell a product or service directly to their customers can innovate through incremental or disruptive