Big Data in Real Estate: Staying Ahead of the Curve

Big Data in Real Estate: Staying Ahead of the Curve

Rapidly changing data management technology in the 21st Century has created cost-saving, business-expanding opportunities. Big companies around the world have realized the potential of modern technology to take over complex operations with more ease than a skilled worker could. There are debates about how it is pushing some traditional methods aside, but advantages tend to outweigh disadvantages. Technological advancement is …

How Big Data Helps in Finding Out Your Best Customers?

How Big Data Helps in Finding Out Your Best Customers?

For today’s businesses, big data offers numerous possibilities. Big data analysis also offers a number of advantages when it comes to the prospective as well as current customers of an organization in addition to gains in efficiency and revenue. For the marketing department especially, this is a very big news. In-depth understanding about the potential buyers, their preferences and habits …

Data is not just a tool for growth — it is the growth

Data is not just a tool for growth — it is the growth

Financial institutions recognize the importance of valuation of intangible assets, but few of them recognize just how valuable their data is, and how critical it can be to the success of the digital transformation process. A definition for what constitutes the “Enterprise Value of Data” — or EvD — has only recently been developed. But EvD has the potential to …

Three ways data improves Customer Retention

Three ways data improves Customer Retention

The amount of data now available to us is overwhelming: every two days we create as much information as we did from the beginning of time until 2003. As a Marketer, the challenge is determining what data is useful and how to turn it into marketing wisdom that leads to customer retention and growth. Considering thatit costs 5 times as …

The Value of Exploratory Data Analysis

The Value of Exploratory Data Analysis

In this post, we will give a high level overview of what exploratory data analysis (EDA) typically entails and then describe three of the major ways EDA is critical to successfully model and interpret its results. From the outside, data science is often thought to consist wholly of advanced statistical and machine learning techniques. However, there is another key component …

Big Data Analytics: Effectiveness

Big Data Analytics: Effectiveness, Ethics, and Emerging Trends

Big Data is the force for digital transformation of businesses. Many definitions of the Big Data exist in the literature, and the most relevant ones have one thing in common, that Big Data is not just about lots of data.  For business context, the definition of Big Data that is most relevant and appropriate is given here. Big Data is …

Big Data in the Big City

Big Data in the Big City

The era of big data in public policy has begun, and the promises and limitations of this social science tool will soon be tested in cities. Policy outcomes can now be measured with greater accuracy and finer location than ever, improving the delivery of urban services and accounting for their value to society. Alas, big data cannot solve urban social …

The Importance of Standardized API Design

Finding Hidden Customer Behavior Patterns Using Big Data Analytics

In 2013, an astounding statistic began circulating in the tech and business spheres: 90% of all global data was created over the last two years. It’s as if data had been dormant prior to 2015 and has only just begun to be produced. In many ways, that’s true. Historically, companies have been able to track only a limited amount of …

Chief Data Officer: The True Dean of Big Data?

Chief Data Officer: The True Dean of Big Data?

I recently had a conversation with an organization that was looking to create a CDO role with a supporting organization.  As I have stated in the past, a strong CDO candidate needs to have a background in economics.  The CDO doesn’t need an IT background (that’s the CIO’s job).  I recommend an economics education because economists have been trained to …

You Need to Manage Digital Projects for Outcomes

You Need to Manage Digital Projects for Outcomes, Not Outputs

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means. Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing is going to create …