How Businesses Are Perfecting With Artificial Intelligence
- by 7wData
Have you heard automation is the new black? And what better automation of a process than using a computer software to perform humanlike activities aka Artificial Intelligence (AI). Whether we realize it or not, Artificial Intelligence is all around us, playing an active role in our daily lives. The fun part is that many of us fear it just because we don’t know its real power and what wonders we can do with it.
Sure, there are pros and cons of AI, but if we just focus on the pros, we can keep the cons under control. Artificial intelligence can not only make our lives better, it can supercharge our businesses. Automotive, healthcare, finance, travel, and so many other industries can perfect their businesses with it. Here are the three key areas of a business that can be automated with AI.
Artificial intelligence is the king of automating the marketing side of your business. I am gonna say that louder for the businesses that run paid ads as a part of their marketing strategy.
AI sorts your customer contacts however you want, interest-wise, demographics-wise, subscription status wise, etc. You can automate and customize emails for different categories of your customers. There are a number of software solutions for automated email marketing. If your business isn’t using one, you are already behind the game.
Then there are chatbots that automate online marketing of your business. These bots talk to your potential customers visiting your website or social media pages, suggest them products and services, and bring you more sales.
Last but not least, AI is a friend of paid marketing. You can study your potential customers by their browning history and social activities and interests, and target your ads accordingly. AI helps you give customers what they want exactly when they want it.
Long gone are the days when you had to have a salesperson on the computer screen 24/7 just to answer the queries of your customers. Today, AI does the job for you. Now when a customer drops a message on your website or social media pages to ask about anything, the machine learning algorithm fully understands their need and responds in a personalized and human way. The algorithm manipulates human language and communicates with the customer.
Have you recently called a bank? Of course, you have.
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