How Much Can AI Contribute to Increasing Efficiency for the Marketing Department?

How Much Can AI Contribute to Increasing Efficiency for the Marketing Department?

Many businesses — and their marketing teams — are increasingly adopting intelligent technology solutions to boost operational efficiency while enhancing the customer experience (CX). With these platforms, marketers can obtain a more nuanced, comprehensive understanding of their target audiences.

The insights collected through this process can then be employed to drive conversions while lessening the marketing teams' workload.

In a nutshell, artificial intelligence (AI) is a technology that is meant to imitate human psychology and intelligence. It is a computer science field focused on creating machines that seem like they possess human intelligence. We call these machines’ intelligence “artificial” because humans create it, and it does not exist naturally.

Machine learning (ML) is a popular subset of AI. ML algorithms are computer-implementable instructions. They take data as input and perform computations to discover patterns within that data and use those patterns to predict the future.

An ML model improves its performance over time as it encounters more and more data and self-corrects on making mistakes to reduce the chance of repeating them in the future. ML is mostly used in systems that capture huge volumes of data. In marketing, this data is of your customers.

A successful marketing campaign’s mark is a great user experience. There’s a higher chance of prospects’ conversion when they can resonate with the content. It is what turns loyal customers into brand evangelists. And this is where AI can assist in improving customer experience.

Marketers can determine which form of content is most relevant for their target audience by analyzing AI-generated data. Factors such as historical data, past behavior, and location can recommend the most useful content for the users.

You can observe an instance of this capability in your online shopping experiences. Everyone knows how Amazon shares relevant products to buyers according to their views, purchases, and previous searchers. That is AI at work!

Another application has gone above and beyond, enabling users to virtually “try on” outfits without actually visiting the store. It not only translates to higher engagement but also lower product returns and less dissatisfied customers.

AI can examine past customer behavior and foresee the future behavior of current and new users. With data management platforms (DMPs), it can collect third-party data across the internet and not just from the company’s website.

Therefore, companies can use these insights to personalize their digital marketing strategy and campaigns. Moreover, AI can assist in identifying leads with the highest probability of converting. Businesses can then come up with persuasive digital marketing strategies for their highly qualified prospects.

With new algorithms, data’s accuracy is anticipated to become more efficient. Prediction of ROI and determination of sales forecasting would inevitably become far more convenient in the future through these innovations.

A critical aspect of digital marketing is personalization. With the aid of AI, brands are running personalized email campaigns. A tried and true recipe for success is preparing emails relevant and engaging by including product recommendations following user behavior.

AI can assist in the prediction of what type of design, subject lines, image, and messaging would create better results during the campaigns. Moreover, brands can deliver the most appropriate message to the right users at the best time by leveraging AI in email marketing.

Your company can acquire the desired ROI by accepting AI in content marketing. The technology lets you determine the type of content that resonates the most with your target demographic.

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