Leading And Organising For Digital Transformation Success
- by 7wData
- January 31, 2020

The following draws upon the work of several thought leaders/experts in their field including James Macaulay, Frank Mattes and Lee Bryant. The purpose is to share with you some insights into how to lead and organise for successful digital transformation.
Digital transformation is a challenge of scale and complexity and according to IMD, 95% of transformations fail. The same is true for large scale innovation efforts, with Frank Mattes author of Scaling Up citing the economic cost of the problem globally equivalent to that of the GDP of Germany.
Research conducted by IMD Business School found the biggest reason for the failure of transformation efforts is that frequently they are fragmented and pursued in a very silo’d approach. Leaders and managers are often well aware of the opportunities and threats of digitisation and work hard to incorporate new technologies, AI and automation within their functions but without a coordinated and synchronised approach, these initiatives are tactical in their impact and do little to create a competitive advantage.
“True digital transformation meaning changing your business model, your strategy, how you create value for your customers. How you go to market, how you make money, how you leverage the talent in your organization. These big fundamental changes – that’s what we think of as digital transformation.” – James Macaulay


