The Roles of Business Intelligence, The one that fits You?

Many organizations use business intelligence technologies to drive their businesses forward. The key is to deploy solutions that users can leverage to answer key questions on their own in context with their specific business roles.

• Bi For Executives
• Bi For Business Managers
• Bi For Business Analysts
• Bi For Other Business Users

C-level executives demand information that is highly summarized and relevant to their key initiatives. They need to be able to see the big picture quickly and clearly so they can take action.

Business managers need both a high-level view of the business and an ability to delve into operational details. Fast access to relevant information can help them make better business decisions, and self-service BI can enable them to work independently but then share their insights with other stakeholders.

Business analysts who are tasked with gleaning insights from many data sources need the ability to slice, dice and report on information in order to find correlations between various factors that affect business performance.  The right BI solution must provide them with the information they need in the form of analytical views, reports and statistics.  In addition, easy techniques for working with the data — like manipulating information from a BI solution in an Excel spreadsheet — should make it possible for analysts to get to the “why” behind an event or action quickly and easily. Drilling down through increasing levels of detail can help them view data by different dimensions, such as sales per region or by product, to analyze and report on trends in organizational performance.

Other business users like sales reps need personal, easy access to information that can help them meet their goals and objectives. Scheduled reports or automated scorecards that highlight how they are performing based on targets set for their role-specific projects and activities usually works well for them.  And because many business users deal directly with customers, they often need to have BI content delivered directly to their iPads and other mobile devices so they can assimilate and navigate information even while they’re out in the field.