With the rising significance of data governance, Data Analytics has become one of the game changing technologies and has witnessed continuous increase in its adoption across industries.India is currently among the top 10 big data analytics markets in the world and according to market estimates, by 2025, the big data analytics sector in India is expected to grow to $16 billion. This presents immense prospects to BI and Data Analytics companies, who intend to leverage the business potentials in the Indian market.
US based Data Analytics and visualization solution provider Tableau Software is very excited to tap the market opportunity in India. The company, which commenced its operations in the country in 2014, has been consistently expanding its customer base and reach. In an exclusive interaction with CXOToday, Deepak Ghodke, Country Manager, Tableau India, talks about the trends that are disrupting the BI and Data Analytics market in India. Ghodke also reveals Tableau’s product roadmap and the company’s go to market pitch in the country.
CXOToday: Please explain Tableau’s market presence in India. Which are your key focus verticals in the country?
Deepak Ghodke:Â In India, we are present in all the verticals that use data analytics for better productivity. India is one of the strategic markets for Tableau and we have been investing in this market since 2014. Initially, we started with a team of four people and now we have about 40 employees supporting the India business. We will continue to expand and invest in our resources to expand our reach in the country.
We have a strong presence in the verticals like Healthcare, BFSI, Retail, Manufacturing etc. Some of our clients in India are Marico, Honeywell, HDFC Bank, Lenovo, Infosys, Wipro, Ashok Leyland, Eveready, BlueOcean Technologies, Star Health and Allied Insurance, CRIF High Mark and eClerx etc. We will continue to grow and expand our customer base and invest in this market as we truly believe that India is a very crucial market for Tableau at a global level.
CXOToday:Â According to a recent report by NASSCOM, the big data analytics sector in India is expected to grow to $16 billion by 2025. What are the key trends do you observe in the BI sector in India?
Deepak Ghodke: Data analytics has become an integral part of organizations’ growth story and we are witnessing a continuous increase in its adoption across industries. Organizations need to have better ability to do data preparation and data analytics. When I say analytics, it is not just about the dashboard, but the ability to ask questions.
