Analytics in the driver’s seat at Ford

Four ways Walmart uses analytics

Four ways Walmart uses analytics

From online activity to in-store purchases and social mentions, Walmart has more customer connections than any retailer in the world. According to Daniel Thorpe, Senior Director of Analytics for Global Customer Insights, the company sees 300,000 social mentions per week.

Thorpe leads a team of analysts responsible for using that data to understand customers holistically based on self-reported and behavioral data and leveraging big data from social media and click streams. Thorpe and Elpida Ormanidou, Senior Director of HR Business Analytics and Budgeting, discussed the analytical culture at Walmart and how their two teams work together to improve employee IQ and customer EQ (Emotional Intelligence Quotient).

“Elpida does a lot of work in understanding her associates, the same way a lot of us do with our customers,” explained Thorpe. In fact, with 1.2 million associates, Walmart’s employee numbers are larger than most company’s customer numbers. The company hires half a million new associates every year, and Ormanidou leads the analytics efforts within HR that include forecasting hiring needs to meet annual goals.

Read Also:
Predictive Analytics Can Help Coordinate Care

The two teams are so invested in learning from one another that they have developed a four-pronged way of looking at their data that encompasses associate and customer projects.

1. In-the-box behaviors. From Thorpe’s perspective, this is primarily about understanding what customers are buying. For Ormanidou, inside the box refers to analytics projects inside HR to analyze expertise built within a functional area.

2. Out-of-the-box behaviors.



Data Innovation Summit 2017

30
Mar
2017
Data Innovation Summit 2017

30% off with code 7wData

Read Also:
Machine Learning Becomes Mainstream: How to Increase Your Competitive Advantage by Nidhi Chappell, Intel and Ronald van Loon, Adversitement

Big Data Innovation Summit London

30
Mar
2017
Big Data Innovation Summit London

$200 off with code DATA200

Read Also:
GDPR and Data Governance

Enterprise Data World 2017

2
Apr
2017
Enterprise Data World 2017

$200 off with code 7WDATA

Read Also:
How Airbnb, Huawei, And Microsoft Are Using AI and Machine Learning

Data Visualisation Summit San Francisco

19
Apr
2017
Data Visualisation Summit San Francisco

$200 off with code DATA200

Read Also:
How Airbnb, Huawei, And Microsoft Are Using AI and Machine Learning
Read Also:
Will Predictive Analytics and POS Save Small Retailers from Extinction?

Chief Analytics Officer Europe

25
Apr
2017
Chief Analytics Officer Europe

15% off with code 7WDCAO17

Read Also:
How tech savvy does the CEO need to be?

Leave a Reply

Your email address will not be published. Required fields are marked *