How Bad Data Undermines Business Results

While most tech and business execs feel that data plays an essential role in their strategic initiatives, the majority of those surveyed believe that the presence of inaccurate data is hurting their ability to provide optimal customer experiences, according to a recent survey from Experian Data Quality. The resulting "2016 Global Data Management Benchmark Report" indicates that quality data is required to increase organizational efficiencies, enhance customer satisfaction and make more informed decisions. However, errors are constantly emerging due to incomplete and missing data, outdated information, inconsistencies and even typos, findings reveal.;