It’s easy to list off all the reasons that sales acceleration boosts profitability for businesses. What can be forgotten, however, is how much its performance is improved by utilizing Business intelligence.
sales acceleration thrives off of accurate Business intelligence. In essence, it is the fuel that drives the process. Sales acceleration is a series of mechanisms that work in tandem to push leads through the sales funnel at a faster rate. By feeding this “machine” with qualitative information, it can pump out better results.
As automation techniques become the gold standard, businesses everywhere are more willing to revolutionize their workplace. They may not know exactly how to capture the full potential of their new tools, but they know they certainly need the upgrade to compete with rival businesses. Many new adopters, however, are initially unaware that automation tools do not completely take control of the sales process on their own.
Although sales acceleration removes an enormous burden from employees by completing tasks smarter, faster and more efficiently, it is intended to enhance an already-existing sales chain with proven success. It does not fix a broken process, but it can make a functioning business perform better than ever before.
Like any other mechanical process, the quality of the inputs will affect the machine’s performance and therefore the quality of the results. In the case of sales acceleration, the power of business intelligence helps sales departments understand their customers and cater to their needs much more effectively.
Business intelligence is fundamental to every stage of the sales acceleration chain. As soon as the marketing team passes qualified leads to sales, they should have collected some useful information already – after all, every lead should have a reason to be labeled “qualified.”
Sales teams can begin by plugging any customer information into their sales acceleration tools.
